11 - Marketing Co-Pilots and Smaller Ponds: How Startups Can Win Big by Focusing Small

11 - Marketing Co-Pilots and Smaller Ponds: How Startups Can Win Big by Focusing Small

11 - Marketing Co-Pilots and Smaller Ponds: How Startups Can Win Big by Focusing SmallEli Igra Serfaty
Published on: 31/05/2026

Eli Sefarty interviews Lora Kratchounova on B2B marketing, startup growth, and LinkedIn strategy. Lora shares insights on positioning, market segmentation, building buyer trust, and emerging trends like physical AI and innovation.

Category Leaders PodcastLora Kratchounova Scratch MarketingB2B tech marketing strategiesIntegrated go-to-market frameworkPositioning for tech startups